Categories: Sports Deals

LA Clippers Provide Vivid Seats Their 1st NBA Team Partnership

Secondary ticket marketplace Vivid Seats has secured its 1st NBA team partnership, striking a deal with the Los Angeles Clippers on a multi-year contract. Vivid Seats will become the official ticket marketplace of the Clippers starting with the 2018-19 NBA season.

The partnership includes the Clippers providing Vivid Seats with in-game signage and digital, social and ticket assets.

In addition to the Clippers, Vivid Seats has partnerships in place with ESPN (Official Ticket Provider), Villanova (Official Resale Marketplace of the Wildcats), Chicago Bears (Official Fan Packages), Green Bay Packers (Official Fan Experience and Travel Partner), Duke University (Official Partner of Duke Athletics) and other sports organizations.

Financial terms of the deal between Vivid Seats and the Clippers were not disclosed.

Darren Heitner @DarrenHeitner

Darren Heitner is the creator of The Sports Biz. He is the owner of the South, Florida-based HEITNER LEGAL, P.L.L.C., which is a law firm that focuses on transactional, intellectual property and litigation work with a heavy emphasis on sports and entertainment issues. He is also the founder of Sports Agent Blog and an author of 2 books published by the American Bar Association -- How to Play the Game: What Every Sports Attorney Needs to Know (1st and 2nd Editions). Heitner contributed to Forbes and Inc. for many years.

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