The college football Bowl game previously known as the Cactus Bowl is now called the Cheez-It Bowl. The rebranding occurs as part of a new multi-year title sponsorship between Kellogg’s Cheez-It brand and the Fiesta Bowl organization.
Yes, now the participating teams from the Big 12 and Pac-12 postseason showdown will be playing for all of the Cheez-Its.
The 1st iteration of the Cheez-It Bowl will take place on December 26 and will be the 30th edition of the game that was formerly called the Cactus Bowl.
Financial details surrounding the sponsorship were not disclosed.
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