JuJu Smith-Schuster Signs 6-Figure Deal With The Black Tux

Pittsburgh Steelers wide receiver JuJu Smith-Schuster has signed a six-figure partnership with premium suit and tuxedo rental company The Black Tux. It expands upon his existing relationship with the brand that surrounded Smith-Schuster wearing The Black Tux clothing around the ESPY Awards.

Smith-Schuster’s new deal with The Black Tux will include the wide receiver wearing clothing from The Black Tux as he makes his way into various stadiums on game day. The Black Tux says that it is interested in continuing to work with Smith-Schuster to develop his formalwear style that reflects his candor and personality.

“JuJu has a giant personality, tons of charisma, and knows exactly who he is, which resonates with a young audience,” says The Black Tux co-founder Andrew Blackmon. “He’s carving out his own space in culture beyond sports: e-gaming, youth mentorship, animals and—importantly for us—fashion. The way he cares about his audience bodes well for his career trajectory and the JuJu brand, and that’s why we chose to partner with him. Plus, he just looks great in our suits.”

The Black Tux will be outfitting Smith-Schuster with everything from suits to accessories to shoes. It will also be creating a line of custom-made suits for Smith-Schuster in more than twenty unique colors and styles.

JuJu Smith-Schuster is represented by Roc Nation Sports and his mom. His off-field deals include relationships with the maker of Call of Duty, Pizza Hut, HyperX, Adidas, New Era and Art of Sport.