World’s No. 6 Ranked Golfer Jon Rahm Partners With JDA Software

Rising professional golfer Jon Rahm’s newest sponsor is just the latest example showcasing brands looking for genuine connections when moving forward with deals. On January 30, the Spaniard and Scottsdale-based JDA Software announced a partnership, in which Rahm – who excelled on the course at Arizona State University and currently resides in Scottsdale – will don the JDA logo on his golf shirt beginning immediately at the Waste Management Phoenix Open.

According to the press release, Rahm, who is currently the No. 6 ranked player in the world, will make several appearances for JDA and participate in various marketing and social media campaigns.

“We are thrilled to welcome Jon as a brand ambassador to JDA. He is a clear reflection of a number of our core values including being relentless and delivering results – and he couldn’t be a better fit to extend our brand,” said Kevin Iaquinto, JDA’s Chief Marketing Officer. “His track record in just two years on both the PGA TOUR and European Tour is very impressive and his dedication to his sport is unmatched – aligning well with our relentless obsession to deliver results and value to our customers worldwide.”

The 24-year-old is certainly cashing in on his recent success, finishing in the top five in last year’s Masters and PGA Championship. Rahm’s other sponsorships consist of deals with Adidas, TaylorMade, Rolex, Isagenix, Bighorn, NetJets and Mercedes-Benz. Both Arizona-based Isagenix and Adidas have been prominently featured in Rahm’s golf shirts in previous tournaments.

Surely, if Jon Rahm continues to excel on the course, he will have the opportunity to continue to flourish in the business side of the industry.