Categories: Sports Deals

Browns QB Baker Mayfield Lends Likeness To Barstool For Special Olympics’ Benefit

Cleveland Browns rookie quarterback Baker Mayfield is teaming up with Barstool Sports to design a rotating line of merchandise featuring his likeness that will be sold on the Barstool store. The kicker is that 100% of proceeds from all such sales will be donated to Special Olympics Ohio.

The new deal between Mayfield and Barstool officially begins today and will exist for exactly one year. Barstool promises to promote the products throughout the term.

“It is an honor to raise money for such a powerful cause as this,” says Mayfield. “Working with aspiring athletes and focusing on their abilities is one of the most fulfilling things for me, because I remember what it was like to be around athletes I admired while growing up. Sometimes it is easy to forget that we are just normal people. Having the opportunity to partner with a group that empowers and celebrates inclusion the way Special Olympics does is humbling and exciting to say the least.”

Barstool Sports had been selling Mayfield-related apparel, including a t-shirt with the phrase “The Bake Show,” on its website prior to the announcement of a new charitable partnership with the quarterback. Mayfield also appeared on a Barstool Sports pizza review for Dulono’s Pizza in Minneapolis, Minnesota. It is safe to say that the Mayfield/Barstool bromance is expanding by the day.

Darren Heitner @DarrenHeitner

Darren Heitner is the creator of The Sports Biz. He is the owner of the South, Florida-based HEITNER LEGAL, P.L.L.C., which is a law firm that focuses on transactional, intellectual property and litigation work with a heavy emphasis on sports and entertainment issues. He is also the founder of Sports Agent Blog and an author of 2 books published by the American Bar Association -- How to Play the Game: What Every Sports Attorney Needs to Know (1st and 2nd Editions). Heitner contributed to Forbes and Inc. for many years.

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