Job Opening: Under Armour Seeks Head Of Marketing For SC Brand
Under Armour is looking to hire someone who will run the Stephen Curry (SC) brand at the company. It is a hyper-focused job opportunity for someone who probably needs to believe in not only Under Armour, but the ability to boost a brand surrounding a single professional athlete.
The job, based in Baltimore, Maryland, will require assisting with developing the Stephen Curry brand across multiple sport categories, focusing on creating and activating a marketing strategy to drive the SC signature business and category extensions across footwear, apparel and accessories.
Candidates should have a minimum of ten years of marketing experience with consumer products. An MBA is preferred, but not mandatory.
Some of the stated responsibilities include:
- Partner cross category to manage all SC briefs (product, sports marketing, creative, events, digital, retail, etc.) to initiate and develop category-level support elements.
- Strategically align with Global marketing leadership to ensure campaigns are authentic and relevant to SC and aligned with UA brand.
- Collaborate with Consumer Insights team on collection of consumer trends, competitive insights, industry updates and sales reports.
- Obsess the digital consumer journey across all digital touchpoints securing alignment across all teams.
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