UFC Signs Official Rum Sponsor Blackheart 1 Day After Locking Up Vodka Category

Darren Heitner

Darren Heitner is the creator of The Sports Biz. He is the owner of the South, Florida-based HEITNER LEGAL, P.L.L.C., which is a law firm that focuses on transactional, intellectual property and litigation work with a heavy emphasis on sports and entertainment issues. He is also the founder of Sports Agent Blog and an author of 2 books published by the American Bar Association -- How to Play the Game: What Every Sports Attorney Needs to Know (1st and 2nd Editions). Heitner contributed to Forbes and Inc. for many years.

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  1. September 10, 2018

    […] with Nemiroff vodka to lock up the “Official Vodka” category and one day after landing Blackheart Premium Spiced Rum as its “Official Rum,” the UFC is back with news of yet another category off the […]

  2. October 1, 2018

    […] Since the expiration of the Diageo deal, the NHL had already brokered a business relationship with Jagermeister, which is now the Official Shot of the NHL. It is fair to expect that the NHL will soon work on carving out different alchohol beverage deals such as rum, as the Ultimate Fighting Championship did in early September. […]

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