U.S. Figure Skating To Offer Roughly 60 Figure Skaters Access On Opendorse’s Brand Building Platform
U.S. Figure Skating has entered into a 2-year partnership with athlete marketing platform opendorse. The deal marks the first time that opendorse has partnered with a U.S. Olympic sport.
Roughly 60 U.S. figure skaters will have access to opendorse’s platform by way of the sports deal. Those athletes will have better access for easily consumable content to share on their social media channels. Additionally, the athletes and their representatives will be armed with more metrics to use in negotiating endorsement deals with brands leading up to the next Winter Olympics in 2022, to be held in Beijing.
“We are excited to partner with opendorse to amplify the voice of our athletes and share exciting content with our fans,” says Ramsey Baker, Chief Marketing Officer of U.S. Figure Skating. “The opendorse platform is going to allow our organization, corporate partners and athletes to share compelling content with our fans as we head towards Beijing in 2022.”
Over 1,500 brands also use opendorse to engage with athletes, per opendorse. That helps with bringing athletes and brands together for endorsement opportunities.
The NFLPA, PGA Tour, WTA and New Jersey Devils are among the sports properties already aligned with opendorse. College properties such as Michigan, Clemson and Nebraska also have business relationships with opendorse in place.
