Categories: Sports Betting

Study: 44% Of Sports Bettors Are Under The Age Of 35

A new Nielsen Sports survey of over 1,000 adult sports fans and self-identified sports bettors across the U.S. has revealed that 71% of individuals who currently bet with a bookie would shift either some or all of their betting money to a regulated market if given access to a legal platform. That same survey noted that 44% of sports bettors are adults under the age of 35-years-old, as compared to 31% of the general population falling below that age threshold.

The survey, which was commissioned by the American Gaming Association, further revelaed that 29% of people engaged in sports betting earn a household income of over $100,000, which is approximately doube the proportion of the general population.

Darren Heitner @DarrenHeitner

Darren Heitner is the creator of The Sports Biz. He is the owner of the South, Florida-based HEITNER LEGAL, P.L.L.C., which is a law firm that focuses on transactional, intellectual property and litigation work with a heavy emphasis on sports and entertainment issues. He is also the founder of Sports Agent Blog and an author of 2 books published by the American Bar Association -- How to Play the Game: What Every Sports Attorney Needs to Know (1st and 2nd Editions). Heitner contributed to Forbes and Inc. for many years.

View Comments

  • With the average age of an MLB fan being 57. Would you see this as an opportunity for MLB to possibly attract new fans ? What would the process look like if a team wanted to possibly implement this within their stadium in the distant future.

    • Absolutely. I have the toughest time watching baseball, but if I have some action on a game then that changes things a bit. Teams wouldn't implement anything per se. States would need to allow for mobile wagering.

Recent Posts

A Chat With Mainline.gg CEO Chris Buckner, Who Says His Company Is On Track For 50+ College Clients By Q2 2020

Mainline.gg is an esports tournament software company based in Houston, Texas. Mainline helps usher companies, brands, and game titles within…

4 years ago

New Jersey Devils’ New President, Jake Reynolds, Talks Team’s Star Power And Core Focuses For The Season

Jake Reynolds was with 15 colleagues on April 9, 2019, watching the National Hockey League Draft Lottery in anticipation of…

5 years ago

Rudy Gobert Joins Other Celebrities As Investor In ReKTGlobal Esports Company

Rudy Gobert is now an esports investor. The 2-time NBA Defensive Player of the Year invested in ReKTGlobal, the parent…

5 years ago

Chris Chaney Founded The Parent Company To OpTic Gaming And The Houston Outlaws. What’s Next?

If you stumble upon Chris Chaney's LinkedIn page, you will need to click the "show more experiences" list quite a…

5 years ago

Esports Industry Veteran Says Best Investment Is With Game Publishers Like Blizzard

Earlier this year, esports analytics provider Newzoo predicted that the global esports economy will top $1 billion for the first…

5 years ago

This Company Is Contending To Consult With Athletes After Sport

It feels as though there is more talk than ever by and among professional athletes about how they can prepare…

5 years ago