Categories: Sports Betting

Study: 44% Of Sports Bettors Are Under The Age Of 35

A new Nielsen Sports survey of over 1,000 adult sports fans and self-identified sports bettors across the U.S. has revealed that 71% of individuals who currently bet with a bookie would shift either some or all of their betting money to a regulated market if given access to a legal platform. That same survey noted that 44% of sports bettors are adults under the age of 35-years-old, as compared to 31% of the general population falling below that age threshold.

The survey, which was commissioned by the American Gaming Association, further revelaed that 29% of people engaged in sports betting earn a household income of over $100,000, which is approximately doube the proportion of the general population.

Darren Heitner @DarrenHeitner

Darren Heitner is the creator of The Sports Biz. He is the owner of the South, Florida-based HEITNER LEGAL, P.L.L.C., which is a law firm that focuses on transactional, intellectual property and litigation work with a heavy emphasis on sports and entertainment issues. He is also the founder of Sports Agent Blog and an author of 2 books published by the American Bar Association -- How to Play the Game: What Every Sports Attorney Needs to Know (1st and 2nd Editions). Heitner contributed to Forbes and Inc. for many years.

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  • With the average age of an MLB fan being 57. Would you see this as an opportunity for MLB to possibly attract new fans ? What would the process look like if a team wanted to possibly implement this within their stadium in the distant future.

    • Absolutely. I have the toughest time watching baseball, but if I have some action on a game then that changes things a bit. Teams wouldn't implement anything per se. States would need to allow for mobile wagering.

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