Watch The Best Super Bowl 53 Commercial All Over Again, With Context
There was one commercial shown during Super Bowl 53 that many believe was even better than the game that took place between the Los Angeles Rams and the New England Patriots. That commercial was in support and celebration of the National Football League’s 100th season (NFL100).
The two-minute advertisement aired just prior to the Pepsi Super Bowl Halftime Show, which received poor reviews on Twitter. It included more than forty NFL greats, announcers, officials and current players, as well as Fortnite gamer Tyler “Ninja” Blevins, who kept popping up around town throughout the week in Atlanta.
It was an amazing display of the power of the NFL to not only capture eyeballs during the game, but to also remind everyone of the strength it has in production. That is important as the league attempts to create storylines to keep an audience engaged as the offseason officially begins now that Super Bowl 53 has been played and people begin to ponder who will play in Super Bowl LIV in Miami.
“As we approach our centennial season, we’re not just embracing football’s rich heritage but also looking toward the next 100 years. Football is loved by so many people – from all generations, genders, and backgrounds – and it was important to us that the spot was inclusive and emblematic of football’s expansive influence on American culture,” said NFL EVP and Chief Marketing Officer Tim Ellis. “We viewed the ad as an opportunity to partner with cultural icons and engage with the next generation of football fans. Our hope is that this spot, and the incredible wrap-around content we created with these stars, will energize everyone around the celebration ahead.”
For now, most viewers are just talking about how enjoyable it was to watch the content of the NFL100 commercial. Soon, the NFL will embark on a full-fledged campaign to explain the significance surrounding the spot — a celebration surrounding 100 years of the NFL, which will include a unique line-up of programming and activities.
“It’s one of the coolest things I’ve done in my entire career,” said commercial director Peter Berg. “As a lifelong fan of this great game, I think this spot will resonate with football fans around the world and help set the table for all of the exciting celebrations on the horizon over the next year.”