Fresno State Signs With Digital Content Specialist INFLCR To Boost Social Media Success
Founded in 2017, Influencer (INFLCR) has been steadily racking up clients in the world of college football. The self-described software-as-a-service helps universities link with their athletes, alumni and coaches to figure out best practices when it comes to sharing digital content.
Today, INFLCR will announce a brand new partnership with the Fresno State athletics department. Fresno State joins schools such as Auburn, Kansas, Miami (Florida), Kentucky and Purdue as clients of the very young startup.
“Fresno State has always been a diamond in the rough for what is now known as the Group of Five conferences,” says INFLCR founder and CEO Jim Cavale. “This is a school that has produced some of the biggest names in American sports … guys like Paul George of the Oklahoma City Thunder, Derek Carr of the Raiders and Aaron Judge of the Yankees. For us to get another Group of Five college athletics brand who can think forward enough to see that college athletics programs are going to be helping their athletes brand themselves more and more, and they want to be one of the first to do it, that’s special.”
INFLCR will be providing Fresno State with its social media CRM to help its athletic program better distribute digital assets across social channels like Twitter, Facebook and Instagram. They will be able to then track and measure the reach and performance of the content at scale via a proprietary dashboard.
Cavale’s company completed a $1 million post-revenue seed round in April. It earned more than $200,000 in annual recurring revenue in the first 6 months of its existence.