INFLCR Has Hired VP Of Business Development To Grow Beyond 60 College And Pro Clients
Influencer (INFLCR), a leading SaaS platform for college sports teams and athletes to build their brands on social media, is growing very quickly. It recently brought on veteran sports marketing executive Dustin Nichols as Vice President of Business Development.
Nichols will be responsible for leading business development efforts at INFLCR. The company was only founded a couple of years ago and has already grown to more than sixty clients. That gives Nichols a bit of momentum moving into the newly created position.
Those clients include the University of Kentucky, University of Miami, Duke University, the University of Oregon, Fresno State along with clients from every NCAA Football Bowl Subdivision conference as well as the professional sports ranks. It is also working with the America East Conference.
Before joining INFLCR, Nichols led the business unit for elite athlete performance training and NFL Pre-Combine preparation at Michael Johnson Performance (MJP). Nichols grew revenue by over 35% for the NFL Pre-Combine Program and helped expand the group’s Nike training partnership.
Nichols has also held leadership roles at Learfield IMG College, Wichita State University and developed his own sports marketing consultancy group.
Dustin Nichols will be tasked with adding even more new members on the INFLCR network, as well as helping existing partners extract even more value from the platform and mobile app.