An Augmented Reality Gronk Spike Is Now A Thing
The first-ever National Football League player augmented reality (AR) stickers are now live, and the distribution is mighty. The stickers were created by Miami-based...
January 29, 2019
The first-ever National Football League player augmented reality (AR) stickers are now live, and the distribution is mighty. The stickers were created by Miami-based...
January 23, 2019
Cadillac is re-entering familiar space. The luxury auto brand has inked a three-year deal to become the Official Vehicle of the PGA of America,...
January 17, 2019
A club on the hunt for a new and authentic jersey partner, and a company looking to remain true to its roots while attempting...
January 15, 2019
It is not uncommon for universities to renovate their football stadiums, many of which were built dozens of years ago and require vast improvements...
January 14, 2019
Chicago Bears fans were cursing and crying. Philadelphia Eagles fans were giving thanks. Twitter users everywhere were churning out memes. And Goose Island was...
December 20, 2018
No big deals until the offseason, is what Patrick Mahomes’ agent Leigh Steinberg said after the Kansas City quarterback got off to a very...
December 18, 2018
2018 NBA Draft top overall pick DeAndre Ayton is adding to his endorsement portfolio. The PUMA sneaker wearing Ayton has signed a deal to...
December 18, 2018
FanDuel has been a long-term partner of the National Basketball League. In 2014, FanDuel signed a four-year deal with the NBA that included the...
December 17, 2018
There is nothing new about the concept of athletes endorsing products and services. Doing so has the potential to serve as a valuable second...
December 14, 2018
On December 13, the Houston Rockets hosted the Los Angeles Lakers with the biggest brand names in the arena being LeBron James and James...