New Partnership Of Sports Tech Companies Puts Basketball Data On Steroids
Two sports technology companies are teaming up to make tracking and collection of data a bit easier. Catapult and ShotTracker have entered into a partnership that centers around the way that professional and collegiate basketball teams organize and analyze key data points.
An important element of the deal provides ShotTracker, which already delivers autonomous basketball stats and insights to sixty-one men’s and women’s college basketball programs (as well as the Mountain West conference), the ability to integrate with Catapult’s video analysis platform. The result will be a streamlined data collection, delivery and video analysis consolidated in a single solution.
At its core, the partnership combines Catapult’s performance and workload-based data with ShotTracker’s more than seventy unique tactical statistics. The information will be delivered instantaneously in game and practice settings, with sub-second latency to teams, fans and broadcast partners to further enhance the way that data is extrapolated and delivered.
“We believe the output of this integration provides coaches and player development personnel a unique competitive advantage; teams will be able to analyze practice with the same richness of data that today they only really get from games,” says Catapult CEO of Americas, Matt Bairos. “We are committed to delivering innovations that provide maximum value to our customers and we believe that this partnership will unlock a material advantage for our basketball clients globally.”
Catapult was founded in 2006 with the intention of optimizing performance, mitigating the risk of injury and quantifying return to play. It has worked with Chelsea FC, Bayern Munich, the New York Giants, Oklahoma City Thunder and other organizations.
“By joining forces, ShotTracker and Catapult form the tip of the sword in terms of athlete development and performance” says ShotTracker co-founder and president Davyeon Ross. “This partnership enables our brands to deliver a collection of never-before-seen data that will help prevent athlete injury, improve physical performance and enhance the development process on the basketball court. Being able to understand load, performance and physical output in conjunction with our basketball-specific data and analytics is a game changer in terms of player development.”
ShotTracker, whose investors include Magic Johnson and former NBA commissioner David Stern, will gain access to the NBA while Catapult will have the door opened to ShotTracker’s existing collegiate relationships. The existing clients of each company will benefit from enhanced offerings.