1st College Conference Signs With Sports Social Media CRM Startup
The sports-focused social media customer-relationship management (CRM) INFLCR has signed a brand new partnership with the America East Conference. It is the first conference-wide partnership for the quickly growing INFLCR startup founded by Jim Cavale.
The America East Conference will be able to tap into INFLCR’s content delivery software platform. That will give member institutions the power to provide staff, coaches and college athletes with curated content that is easy to distribute through their social platforms. Another benefit will be access to data that tracks an “audience lift” from use of INFLCR’s proprietary system.
“We’re honored and excited to the become the first conference to partner with INFLCR,” said America East Commissioner Amy Huchthausen. “We have long emphasized the importance of creating quality content internally and recognize the strategic role social media plays in pushing out that content to tell our #3Pillars story.”
INFLCR is a success story for early-stage venture capital firm Stadia Ventures, which is midway through its seventh sports business accelerator and into its fourth year of existence. Stadia has thus far experienced three exits in its first three years of business.
INFLCR has previously brokered partnership arrangements with roughly thirty prominent universities such as Auburn, Kansas, Miami (Florida), Kentucky, Purdue and Fresno State. Its deal with the America East Conference is its first college conference partnership and is unique in that it includes collaboration with third-party REELY, which is also a Stadia Ventures portfolio company. REELY uses artificial intelligence to automatically detect and clip highlights from teams’ livestreams and on-demand game videos.
“Integration with REELY’s automated content services is a natural part of this partnership for America East schools already using REELY technology to cut highlights from their games. Now these REELY-generated galleries will pair with INFLCR to distribute to their brand ambassadors,” says INFLCR’s Cavale.