February 20, 2019
Alcohol and live sporting events are almost synonymous with one another. Attend a football game, and you are bound to find a beer stand...
December 14, 2018
On December 13, the Houston Rockets hosted the Los Angeles Lakers with the biggest brand names in the arena being LeBron James and James...
November 2, 2018
Take the Washington Wizards off the dwindling list of National Basketball Association teams playing without a jersey patch sponsorship in place. The Wizards, along...
October 30, 2018
A total of $764.5 million is spent on sport sponsorship an annual basis by the thirty leading alcohol beverage brands, with Bud Light as...
October 20, 2018
One of the world’s most successful esports team franchises has signed a multi-year exclusive partnership with social video service Twitch. It is about much...
September 6, 2018
Champion Athleticwear has been around since 1919, but is still pushing to become more relevant in the sports world day-by-day. Its newest attempt to...
August 27, 2019
Earlier this year, esports analytics provider Newzoo predicted that the global esports economy will top $1 billion for the first time in 2019. Sponsorship...
May 21, 2019
It was just a matter of time until the rapidly expanding esports industry was confronted with high-profile litigation. The contracts crafted in the industry’s...
April 18, 2019
Sports betting content has experienced a boom since the Professional Amateur Sports Protection Act (PASPA) was repealed in 2018, permitting states to legalize and...
January 31, 2019
The legal sports betting boom has been well-documented over the course of the last many months, with billions of dollars being poured into the...