February 20, 2019
Alcohol and live sporting events are almost synonymous with one another. Attend a football game, and you are bound to find a beer stand...
January 8, 2019
Riot Games has signed a multi-year partnership with Alienware, which will provide Alienware exclusivity as the Official Competition PC and display partner of League of Legends...
December 14, 2018
On December 13, the Houston Rockets hosted the Los Angeles Lakers with the biggest brand names in the arena being LeBron James and James...
November 2, 2018
Take the Washington Wizards off the dwindling list of National Basketball Association teams playing without a jersey patch sponsorship in place. The Wizards, along...
October 30, 2018
A total of $764.5 million is spent on sport sponsorship an annual basis by the thirty leading alcohol beverage brands, with Bud Light as...
October 20, 2018
One of the world’s most successful esports team franchises has signed a multi-year exclusive partnership with social video service Twitch. It is about much...
October 17, 2018
When the Chicago Bulls take the floor for the team’s first game of the 2018-19 regular season, players will be wearing a different kind...
October 2, 2018
The Phoenix Suns are starting the 2018 NBA season with a jersey patch sponsor in PayPal, which has signed a three-year partnership with the...
September 7, 2018
The Ultimate Fighting Championship (UFC) is on a streak of announcing new sponsorship signings. Two days after revealing a new multi-year deal with Nemiroff...
September 6, 2018
Champion Athleticwear has been around since 1919, but is still pushing to become more relevant in the sports world day-by-day. Its newest attempt to...